HELLENIC BANK ❘ Νέο σχέδιο My Home Rewards

It’s here! The brand new 360° campaign of the Hellenic Bank, showcasing the creativity and stamp of Ogilvy Cyprus, is now on air. A campaign that, in a smart, imaginative, and entertaining way, promotes the new “My Home Rewards” scheme and its advantages. At the heart of this campaign is our protagonist, an everyday man, representative of the target audience, who is now given the opportunity to enter his new home in a cool mood! And who wouldn’t want to get up to €2,000 with each new housing loan on the Mple Rewards app and fill every room with gifts from Hellenic Bank? The protagonist urges us: Just picture it!