Hellenic Bank | Connect Campaign

A campaign aimed at raising awareness of and promoting the new features of the Hellenic Bank Mobile App, emphasizing the quick and easy process of applying for a personal loan or credit card with instant approval, directly from a mobile device. The campaign also highlighted how easily and instantly users can send and receive money via Contact Pay. With the slogan ‘The future is here, live it today! ’ – supported by Sofia Vogiatzaki, a well-known and beloved actress – the campaign also aimed to reposition the bank as a modern financial institution, committed to upgrading its self-service channels and offering a highly user-friendly banking experience.