Papantoniou Supermarkets | Διάλεξε Διαλεκτό!

Papantoniou Supermarkets launched their private label Dialekto, a brand which promotes quality sourced products from Nature, Earth and the Sea. We implemented a 360-campaign which includes an image TV Spot and tactical TV spots promoting the products, radio, Digital Communication and PR activations such as securing sponsorships on cooking shows on television, influencer marketing and brand launch announcements. The campaign paved the way for a new brand image for Papantoniou Supermarkets Dialekto line of products.