Overview
A campaign aimed at raising public awareness of mobile phone use while driving.
Two Road Safety Ambassadors of the Cyprus Road Safety Council were the leading personalities in the campaign.
With the slogan “Eyes on the road, your mobile can wait” we communicated with an omnichannel approach that texting while driving is one of the most dangerous decisions you make.
Date
November 20, 2023
Client
P.I.O.
Capabilities
Facebook
X (Twitter)
LinkedIn
WhatsApp