Anytime Online | How many scrolls is a life worth?

A road safety awareness campaign developed for Anytime, in collaboration with Cyprus Police, to address the dangers of using a mobile phone while driving. Built around the question “How many scrolls is a life worth?”, the campaign turns an everyday habit into a direct reminder of its potentially irreversible consequences. Launched through a press conference, the campaign continues across outdoor advertising, radio and social media, supported by Anytime ambassadors and joint awareness initiatives at universities, military camps and major public events.