ERA Department Stores | It’s An Evolution ERA!

Debenhams Stores, the established department store chain in Cyprus, needed a repositioning and rebranding campaign with which they wanted to communicate the new name of the Department Stores. The new name was ERA Department Stores. ERA department stores’ new philosophy was to become the ultimate reference point, linking Fashion, Art, Design and Culture. The main message of the campaign was “ERA. It’s an evolution” in an attempt to communicate the brand’s values and new philosophy, related to both the elevated customer experience and evolved design of the stores, as well as the new brands that the stores will include. We created a 360 communication plan which included TV spot, Radio spot, OOH and PR Activations. The concept was luxurious and surreal featuring the transformation of a woman which connoted to the transformation of the brand itself.