KEAN | My Happiest Moment of the Day!

KEAN, the biggest citrus fruit producer in Cyprus, decided to launch a campaign regarding the company’s juices with which the consumer could identify. We created a fun and creative campaign according to the product’s and target audience’s characteristics and preferences. The animated TV Spot included colorful images and unique characters in swinging rhythms and invited consumers to feel that every time they open a juice box is the happiest moment of their day.