Stoiximan Cyprus | Empower Forward – Women in Sports Event

Overview

Empower Forward by Giannis Antetokounmpo, Stoiximan’s social impact programme, launched its Women in Sports pillar in Cyprus with the aim of empowering women in sport through meaningful action. Rather than raising awareness alone, the initiative transformed the commitment to equality into tangible support for female athletes. As part of the initiative, 350 female football and basketball players from across Cyprus received athletic footwear, while the launch event brought together representatives of the Government, institutional bodies, sports federations and the media, highlighting the importance of collaboration in creating equal opportunities in sport.

Date

September 24, 2025

Client

Stoiximan Cyprus

Capabilities

Link

Empower Forward - Women in Sports Event

Supported by a comprehensive Public Relations strategy, the initiative generated extensive television, print and online media coverage. More than 100 representatives from government, institutional organisations, sports federations and the media attended the event, while coverage included Cyprus’ five national television channels and an in-depth feature on Cytavision. In addition, the press release was published by 15 online news portals, contributing to a publicity value exceeding €54,000.

The initiative demonstrated that corporate social responsibility creates real value when it is translated into meaningful action, setting a positive example of collaboration between the public sector, sports organisations and private enterprise to advance gender equality in sport.

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